Amanda is a social and cultural strategist, writer, and trend forecaster who bridges the gap between brands and their audiences. She has revitalized legacy brands through innovative social marketing, from Riot’s League of Legends to bringing podcasts into the mainstream at Spotify and shaping Hulu Originals with launches like The Handmaid’s Tale and Fyre Fraud.

In human speak: Amanda likes to do cool stuff to make cool people talk about cool brands.

Amanda is now at Riot Games as their first Principal Social Strategist, and her team is also probably the first in history to win a Clio for a tweet about feet. In addition to her professional work, Amanda is a mentor in several LA-local educational programs, and is a member of the RAINN Speaker’s Bureau. You can find her contributions to the media industry and pop culture dialogue on Substack.

Amanda currently resides in Los Angeles with her strays-turned-aristocats, Fish and Chip. She is currently pursuing a secondary undergraduate degree in Creative Writing from the University of Oxford.