Amanda is a social and cultural strategist, writer, and trend forecaster whose work harmonizes brands and the people they serve. She has helped carry many storied brands into modern-era social marketing, including: bringing Riot’s historic League of Legends franchise into modern global culture; launching podcasts into mainstream cultural relevancy at Spotify; and institutionalizing the Hulu Originals brand through successful launches like The Handmaid’s Tale, Marvel’s Runaways, and Fyre Fraud. Amanda currently manages social communities for Riot Games, and is Riot’s first Principal Social Strategist.

In human speak: Amanda likes to do cool stuff to make cool people talk about cool brands.

Her brand work has been awarded by various industry standards such as the Cannes Lions and Clios, and her writing has been awarded by the Collegiate Emmys, ScreenCraft, and several independent festivals.

In addition to her professional work, Amanda is a mentor in several LA-local educational programs, and is a member of the RAINN Speaker’s Bureau. You can find her contributions to the media industry and pop culture dialogue on Substack.

She resides in Los Angeles with her strays-turned-aristocats, Fish and Chip, and is currently earning a secondary undergraduate degree in Creative Writing from the University of Oxford.